RED Media | Brand Identity – RED Media Inc.

RED Media | Brand Identity

In determining the purpose of your brand you first must understand what a brand is...

What is a brand?

Simply put, your brand is defined by a customer’s overall perception of your business. A successful brand has to be consistent in communication and experience, across many applications:

  • Environment (storefront or office)
  • Print, signage, packaging
  • Website & online advertising
  • Content publishing
  • Sales & customer service

  • The founder of Amazon, Jeff Bezos, says it even better:
    “Your brand is what other people say about you when you’re not in the room.”

    Your brand is your reputation!

    The truth is: branding doesn’t happen overnight…or even in a few months. Building a brand is definitely a process. However, the ongoing effort will result in establishing long-term relationships with your customers.

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