Using Facebook To Drive Traffic – RED Media Inc.

Using Facebook To Drive Traffic

Creating and ideal audience on Facebook can save you time and money 
Consider the following: Your ideal customer, how old they are, what they do for a living, where they live, what hobbies they have, etc. 

This audience will help for running ads and boosting posts because you’ll be branding to a consistent audience that will be seeing your content on their feeds

How to Create Facebook Audiences
To create and manage your Facebook target audiences, you’ll have to use the Audience Manager tool.
You can find this tool in the Business Manager, by clicking on the top-right menu and selecting “Audiences.”

On the Audiences page, you can see all your saved Facebook audiences, as well as create new ones. To understand the wide range of targeting options that come with Facebook ads, let’s start from the basics.


Facebook has three primary audience types:

1.Saved Audiences
2.Custom Audiences
3.Lookalike Audiences

Each of these audience types gives you plenty of additional options for creating the perfect target audience for your Facebook campaigns.

For more information on how to create a Facebook Audience reach out to TEAM RED at info@redmediainc.com 

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