Instagram has been the resident “big thing” for the last 5 years, and research shows it’s not going anywhere. They introduced the “Stories” feature to compete with Snapchat and slowly took over the market. The concept is simple, share a snapshot of your life to your “story” but here’s the catch, it’s only available for 24 hours. 

Utilizing this feature is a great way to drive and maintain your audience because it’s not as permanent as a post, you can post something a little sillier or just something that’s interesting. An example, real estate agents can use this feature to do live walkthroughs of listings they have. 

Be active in the comments section, replying and interacting directly. 

Once you post, check the comments and REPLY to people who reply to your posts! Often, these are people who were driven there by hashtags and by interacting with them you’re developing a relationship with them and it might just get them to follow you. 

Brush up on social media you’re not familiar with 

Times are constantly changing, and it might seem a little daunting. You don’t have to be on and active every single new social media craze, unless it’s relevant to you. But our advise is…Use Instagram Stories! You will be missing out if you don’t! 

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