What Is Your Brand Story?
Despite the word “story,” a brand story is not a linear narrative. It isn’t even confined to the written word. It is an amalgam of your brand’s existence; it’s your essence.
Your brand story is:
Who you are: How your company came to exist, as well as your vision, mission, values, and culture.
What you do: The product or service you provide.
Who you do it for: The people you want to help.
Why you do it: Your larger goal; not just what product/service you provide but how that benefits your customer (e.g., your app helps book vacations so that your customer can truly relax).
How you do it: Visibility into your product, production, or process.
Where you are headed: How you are evolving and working to create the best product/service for your customers.
So now that you know everything about a BRAND STORY. Use Social Media to tell your story and if you still are unsure have one of our RED MEDIA Brand Managers do it for you!