How To Create Content That Shows You Solve Industry Problems
- Show the main problems for your industry consumers
Many businesses aren’t transparent with their consumers and addressing the fears and apprehensions of your audience will make them trust your brand more.
- Show how your services fix this problem
A great way to generate content that turns site visitors into clients is to demonstrate your capabilities and your results. For home services pros, this often works best with before and after pictures, showing the old (really ugly) kitchen, and the new, shiny kitchen that you’ve renovated.
- Be a Thought Leader and predict future problems in your industry
Innovation is key to any business. Predicting your industry’s future will make you appear as a titan of your industry. Build trust and predict what problems your industry will face in next few years and beyond.
- Be Passionate
When a consumer has their choices narrowed down to you and a competitor, they’re going to pick the option they feel they have the greater connection with, and if you’ve been helping them along by answering their questions directly and providing content that helps them figure out what their options are, they’re going to choose you.
If you are having troubles creating good content. Contact us and we can help you out!